For trucking carriers hiring Class A drivers

Driver Recruiting
for Trucking Carriers

Meta and Google driver ads, recruiting websites and application forms — measured by applications and hires, not clicks. Trucking is where we started.

From $800 · No lock-in · You own the ad account · or send your details ↓

Campaign performance

Applications

312

+41%

Cost / application

$18.40

−27%

Qualified rate

63%

+19%

Applications by week

Last 8 weeks

Illustrative dashboard — the metrics we report on, not client data.

Trusted by businesses in trucking, healthcare, education, retail and mobility

ASAP Trans CorpExpress CR IncThe Right PharmacyBab-ul-Ilm SchoolRidezoidLingye RugDewan-e-KhaasJanjua Law AssociatesSastaTradeASAP Trans CorpExpress CR IncThe Right PharmacyBab-ul-Ilm SchoolRidezoidLingye RugDewan-e-KhaasJanjua Law AssociatesSastaTrade

Carriers we’ve built for

Real carriers. Real work.

What the problem was, and what we actually did about it — described plainly.

ASAP Trans Corp

Class A OTR dry van carrier · Lemont, IL

The problem

Driver applications were arriving in volume but the qualified share was low, and performance was being suppressed by two agencies bidding in the same ad account.

What we did

Diagnosed the auction overlap, consolidated to a single ad set, and built a 13-page recruiting website with spam-protected application forms feeding the recruiter directly.

Express CR Inc

Family- & women-owned Class A OTR carrier · Lemont, IL

The problem

Hiring solo drivers nationwide, with drivers asking the same questions about freight and pay before they would ever apply.

What we did

Built a recruiting website around what drivers actually decide on — drop-and-hook, no-touch freight, pay by the mile or percentage — answered before orientation, not after.

What you get

Applications your recruiters want to call back.

01 · Meta Ads

Driver ads that produce applications

Most carrier accounts are optimised for clicks, so they buy clicks. We build the campaign around the completed application, targeted to the lanes, equipment and experience you actually hire for.

Your Carrier

Sponsored

$0.58–$0.64 CPM · Home weekly

Apply in 60 seconds

Apply now

Optimised for applications, not link clicks

Qualifying questions that cut junk leads

Creative rotated before frequency decays

Cost per hire reported monthly

02 · Google

Google Ads & Google for Jobs

Search catches drivers already looking. Job posting data puts your openings in Google’s jobs panel — free placement above the ads.

cdl driver jobs near me

Jobs · free placement

Class A OTR Driver

Your Carrier · Posted 2 days ago

03 · Website

A recruiting site that converts

Pay, home time and freight type stated plainly. Fast on weak signal, because that is where drivers apply.

// JobPosting schema

"@type": "JobPosting"

"title": "Class A Driver"

"baseSalary": 1650

✓ Eligible for Google Jobs

04 · Forms

Application forms that qualify

CDL class, experience and location asked up front, so recruiters stop calling people who were never a fit.

Spam-protected

Mobile-first, under a minute

Sent straight to your recruiter

05 · Reporting

Numbers you can check

Cost per application and cost per hire in plain English. You own the ad account, the data and the site — always.

You own every account

No ad spend markup

30 days notice, no lock-in

Why people switch

The difference is what gets measured.

Typical agency

Reports that look good

  • Leads at $6 each — most without a valid CDL
  • Nine ad sets splitting a budget nine ways
  • Cost per lead reported, cost per hire unknown
  • Campaigns run inside the agency's own ad account
  • Twelve-month lock-in signed before anything is proven
  • Monthly call full of impressions and reach
Unit 47 Digital

Numbers that pay your bills

  • Fewer leads, qualified before the recruiter calls
  • Consolidated structure that exits the learning phase
  • Cost per hire tracked end to end, reported monthly
  • You own the ad account, the domain and every file
  • Thirty days notice — we earn the next month
  • Plain-English reporting a non-marketer can act on

How it goes

A call, a plan, then the work

01

We talk

Twenty minutes. What you sell, who you need, what has been tried and what it cost.

02

You get a plan

A written scope with budget, timeline and the number we are aiming at. No retainer discussed before you have read it.

03

We build and report

Campaigns go live, the site ships, and a plain-English report lands every month.

Get started

Tell us what you’re hiring for.

Fastest is WhatsApp. Prefer to talk? Call. Or leave your details and we’ll reach out.

Reach us directly

WhatsApp +1 (630) 914-0981

Email us (enable JavaScript)

From $800. Ad spend is separate and goes straight to the platform.

Phone or email is enough — we reply within one business day.

Questions

Before you ask

What does it cost?+

Management starts at $800. Ad spend is separate and is paid directly to Meta or Google from your own account — we never mark it up.

Do we have to sign a long contract?+

No. Most carriers start with one channel, look at the cost per application after the first few weeks, and decide from there.

We already have an agency. Can you look at what they're doing?+

Yes — the first call is free and we will tell you whether the problem is the account setup, the targeting, or the offer itself. Sometimes it's pay or home time, and no ad copy fixes that; we'll say so.

Who owns the ad account and the website?+

You do. If you ever leave, the account history, audiences and site stay with you.

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