Marketing · Trucking

Not seeing applications? Check these five things first.

Before you sign with a new agency, these five questions usually tell you whether the problem is fixable inside your current setup, or whether it's time to move.

The five-question checklist

We’ve taken over a number of carrier ad accounts, and the same issues show up almost every time. Ask your current agency these five questions before you decide anything.

  • 1Who owns the ad account — you, or the agency?
  • 2What was last month's cost per hire, not cost per lead?
  • 3Is the campaign optimised for completed applications or for clicks?
  • 4Are qualifying questions in the lead form, or is every click a lead?
  • 5Do you get the account, audience data and creative if you leave?

How we take over an account

We audit the existing structure, targeting and creative first — free, no obligation — and tell you honestly whether the fix is a few structural changes or a full rebuild. Recruiting does not pause while we work; we take over the live account, not start from zero.

Common questions

Before you ask

We're mid-contract. Can you even take this over?

Usually, yes, once the current term ends — we'll look at your contract with you on the first call. In the meantime we can audit the account for free so you know exactly what's working and what isn't before you decide anything.

Will we lose our ad account history if we switch?

Only if the current agency runs campaigns inside their own account rather than yours. If you own the account, switching who manages it keeps all your conversion history and audience learning intact — this is exactly why owning your own ad account matters.

What does a takeover actually involve?

We audit the account structure, targeting and creative, diagnose what's actually suppressing performance (often auction overlap between too many ad sets, or the wrong optimisation event), and consolidate into a cleaner structure — without pausing your recruiting while we do it.

How do I know if the problem is the agency or the offer?

That's exactly what the free audit call tells you. Sometimes the account is genuinely mismanaged. Sometimes the pay package or home time policy is the real issue, and no agency can fix that with better ad copy — we'll tell you which one it is.

Get started

Get a free audit of your current account

No obligation, no pressure to switch. We’ll tell you honestly what we find, even if the answer is that your current setup is fine.

Call +1 (279) 346-6523Request an audit